Sometime next month, Honda Cars India Ltd will unveil its third generation Jazz. It will be the second shot by the firm at the small car market that sells seven out of 10 cars in the country and where Maruti Suzuki India Ltd and Hyundai Motor India Ltd have held pole positions for several years.
According to Jnaneswar Sen, senior vice president, sales and marketing, Honda Car India Ltd., the earlier generation failed to take off as it was ahead of its time. So what gives the local arm of the Japanese car maker a lot more confidence?
Over the last two years, ever since Honda discontinued Jazz, car buying behaviour has evolved. The buyers are getting younger and they don’t have the traditional mindset of a typical car buyer who considers only a sedan or a sports utility vehicle when scaling up to a higher segment from an entry level model, says Sen citing consumer surveys.
The brisk sales expansion in the premium hatchback segment that includes models such as Maruti Suzuki Swift and Hyundai Elite conforms to Sen’s hypothesis. In 2014-15, the segment advanced 10% to 1,078,589 units against a year ago. However, of this, seven out of 10 models were sold either by Maruti or Hyundai—a reason good enough for any new entrant to be worried about. Honda currently sells the Brio in the segment but the volumes are far from satisfactory.
Having received flak from the buyers in its earlier avatar, the company plans to price the model more competitively — a result of high share of locally sourced components as against imported parts.
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Solitaire Honda is a contemporary first class facility, situated in the Western Region of Mumbai. Solitaire Honda is part of the Navnit Group; Promoted by Krish Cars Private Limited and has been trading since February 2009. Our dedicated sales team are committed to providing the very best of customer service experience, to ensure your Honda purchase leaves you feeling Highly Delighted.BORIVALI
Solitaire Honda (Krish Cars Pvt Ltd)
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Mumbai, India
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