Honda Cars India Ltd. (HCIL), leading manufacturer of premium cars in India today unveiled its new model Honda BR-V at the Auto Expo 2016 in presence of Mr Takahiro Hachigo, President, CEO & Representative Officer, Honda Motor Co., Ltd. Honda BR-V is a new generation Crossover Utility Vehicle which features the combination of bold, sporty appearance and handling of an SUV together with great utility and spacious cabin with 7 seats for the whole family. Developed exclusively for the Asian market by Honda R&D Asia Pacific Co. Ltd, the much-awaited Honda BR-V is scheduled to be launched in India this year.
The company also showcased its flagship sedan
Honda Accord at the motor show. HCIL plans to further strengthen its
sedan line-up in India and re-introduce the Honda Accord later this
year. Honda Accord enjoys a strong legacy in premium sedan segment in
India, with the earlier generations making a strong foothold in the
market. The Accord on display, now in its 9th generation, boasts itself
as an exhilarating, refined and advanced sedan with sporty looks, highly
fuel efficient powertrain and loaded with features.
Speaking on the occasion Mr. Takahiro Hachigo,
President, CEO & Representative Officer, Honda Motor Co., Ltd. said,
"India is the largest contributor to the Asia & Oceania region and
the 4th largest contributor for Honda's automobile sales globally making
it one of the most important and fastest growing markets for us. In
order to further accelerate growth in this important market, Honda is
committed to continue providing challenging products, which are unique
to Honda and exceed our customers' expectation. The introduction of
Honda BR-V is a further testament of our commitment to the market."
Mr Katsushi Inoue, President and CEO, Honda
Cars India Ltd, said, "As we celebrate 20 years of our existence in
India and building an affinity with over 1 Million Indian customers,
HCIL is adopting a new brand direction of "Advanced and Exciting" and
our products, dealerships and communication will be guided by this new
brand direction. Year 2015 has been a very successful year for HCIL as
we achieved our record sales of 200,000 units in a calendar year. The
launch of exciting new models Honda BR-V and Accord in 2016 will help us
accelerate our growth this year and also strengthen our brand in the
country."
Honda brought alive the theme of its booth
"Accelerate with Honda" through exciting racing machines that pursue
excellence in driving performance and premium models with advanced
technology.
To cater to today's tech-savvy, always-connected
consumers, Honda has demonstrated its advanced and exciting Information
Platform - Honda Connect through an experiential zone. Launched in
December 2015, Honda Connect has paved the way for advanced connectivity
and enables new form of communication between the customer, car, his
family and Honda. The Honda Connect platform also supports Connected Car
features enabled by a "Connected Device" easily integrated with the
car. This will make the customer's ownership experience more safe,
convenient and enjoyable.
Also displayed at the HCIL pavilion, is the concept
model Honda Project 2&4 powered by RC213V designed to fuse together
the values of two- and four-wheel mobility. Honda Project 2&4 was
the winning entry from Honda's 'Global Design Project'. Featuring the
RC213V competition motorcycle engine, which has been modified to run on
public roads, Honda Project 2&4 provides the freedom of a motorcycle
and the manoeuvrability of a car. Featuring a Cabin-less structure with
floating seat design for immersive driving experience, the concept
model is a combination of global creativity and craftsmanship.
With the renewed participation in Formula 1 racing
which Honda views as an "experimental laboratory on wheels" to feed back
technologies to mass production models, the company also displayed the
McLaren Honda MP4-30 Formula 1 racing machine at the expo. McLaren and
Honda's reunion has resulted in the MP4-30 racing machine which is a
bold step forward in terms of packaging, concept and design philosophy.
Honda's RA615H power unit sits beneath tightly packaged bodywork
designed to improve aerodynamic performance.
Another model on display - Honda Jazz Racing Concept
is a study model which has been prepared by the R&D team in India -
HGID and aims to bring the racing DNA of Honda closer to the general
public.
One of the most fascinating and attractive feature of
the Honda Pavilion is the Honda ASIMO (Advanced Step in Innovative
Mobility). The world's most advanced humanoid robot which represents
cutting-edge agility and intelligence capabilities is remarkable
autonomous machine for practical use in an environment where it coexists
with people.
Honda has continuously challenged to create
technologies and make products that bring joy to the customers around
the world. The display of Honda Goldwing at the HCIL booth demonstrates
the capabilities of Honda as a distinct player in mobility business
which has product offering in Motorcycles, Automobiles and Aircrafts.
Honda Goldwing Bike is considered as the world's best touring motorcycle
offering the riders a unique luxurious, powerful, balanced and fully
featured machine ready for every journey.
HCIL also displayed their current production models
including the premium SUV Honda CR-V, premium hatchback Honda Jazz,
premium sedan Honda City, the very successful entry sedan Honda Amaze,
stylish mid-size MPV Honda Mobilio and hatchback Honda Brio.
- Announcement of HCIL's new brand direction "Advanced & Exciting"
- BR-V and Accord to be launched in India during FY 2016-17
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